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 Direct Mail Production

Direct Mail Production: Cost-Managed Printing and Mailing

Direct Mail Printing, Lettershop, and Mailing Management for turnkey, reliable, and on-budget results.

Direct Mail Production can be a daunting task. The process of coordinating, reviewing and approving pre-press proofs, press-runs, letter shop imaging, component insertion, postal-discount qualifications, and more all leave little room for error.

Unlike larger agencies that earn commissions based on total production costs, I charge a set fee to serve as a hands-on Direct Mail Production Manager/Consultant. You gain the experienced and dedicated resources needed to make sure all stages of campaign launch are executed in your best interest, at a lower and controlled cost. This can include coordinating your select vendors — or vendor resources I can connect you with — to ensure quality standards, schedule, and budget are all met.

Printing Management

Our substantial printing experience working with a vast range of offset and web printers lets you realize worry-free Direct Mail Print Production. This includes making certain components arrive to the envelope converter and letter shop on time, and also direction on a granular level to make certain “the devil” is never in the details.

Printing Management Advantages:

  • Print Vendor Referral: Options for offset web printing, offset sheet-fed printing, and digital printing to deliver best quality and economy
  • Paper Stock: Selecting paper stock, type, weight, grade, and finish will print, fold and mail most efficiently
  • Envelope Conversion: Explore envelope conversion and pre-converted options to support your package needs
  • Imaging /Conversion: Explore advantages of form-feed imaging, in-line conversion, and more
  • Format Revisions: Identify dimensional or other revisions that could provide significant cost savings without affecting response
  • Postal Guidelines: Review for postal compliance and/or discount qualifications

Lettershop / Fulfillment

Managing your Lettershop and mailing includes first reviewing the finishing and mailing options most advantageous to your campaign. This service continues with quality and correctness checking that begins with confirmation of materials arrival at letter shop and through final delivery of pore-sported, postal-discounted campaigns.

Lettershop / Fulfillment

Managing your Lettershop and mailing includes first reviewing the finishing and mailing options most advantageous to your campaign. This service continues with quality and correctness checking that begins with confirmation of materials arrival at letter shop and through final delivery of presorted, postage-discounted campaigns.

Lettershop Management Advantages:

  • List Status: confirming delivery, gross mailing count, and final merged/purged/modified mailing count
  • List Conversion: assuring field-to-imaging accuracy so that important information is included and correct
  • Envelope Conversion: management and specifications check to assure size and alignment Insertion
  • Insertion Check: monitor folding, presentation order, components end quality
  • Postal and Address Imaging: assure packages meet postal standards—and yours
  • Postal Sorting and Discounting: assure maximum economy according to latest available postal discounts
  • Mailing Monitoring and Reporting: 3602 Document confirming total pieces mailed and date accepted at the post office, and implementing of seed-name samples to monitor delivery quality and delivery-time efficiency

Direct Mail Production Solved!

Direct Mail has always been — and will remain — one of the most personal and effective forms of connecting with prospects and customers. However, the increasingly high cost of printing — combined with ever-rising postal rates — make managing print and mailing costs imperative to realize positive ROI.

I bring the experience, connections, and negotiating-prowess necessary to ensure your campaign benefits from cost-efficient and headache-free direct mail production.

Case Study :001

COX Communications

Case Study :002

Disney Books by Mail

Case Study :003

CIGNA Healthcare

“I invite you to view more
of my direct mail campaigns”

VIEW PORTFOLIO

“I highly recommend “KROHA”...

the campaigns Dave created for us were done in less time, at less cost, and produced excellent results.”

Marketing Director | Cigna Healthcare

“We used “KROHA” for innovative new ideas.

Every job was delivered with enthusiasm, professional service, dynamic creative thinking, and a true understanding of direct marketing fundamentals.”

Glenn Peters | Senior VP/Creative, Grolier Books

KROHA Direct Mail provided turnkey services...

from marketing strategy through creative and lettershop— all on schedule and within budget. A true pleasure to work with, their efforts generated great results!”

Mary Setney |  Marketing Administrator
Cablevision of Cleveland, Cleveland Ohio


“Dave and team combined out-of-the-box thinking...

with sound direct marketing strategies that surpassed our control package— and our expectations. KROHA Direct Mail’s results completely changed or marketing approach for membership solicitation and donations, helping us to achieve double digit annual growth.”

Kenny Mendez, C.O./Financial Officer
Trout Unlimited, Arlington VA

“An over-crowded marketplace required direct marketing that was different...

dynamic, and most importantly, that worked. The crew at Kroha Direct Mail came through with creative that was refreshingly engaging and effective.”

Laurie Hilliard | Promotional Director
Readers Digest Young Families, Pleasnantville, NY

“Daves campaignms reflected fresh ideas…

Always produced on time and accurately, Kroha Direct Mail campaigns delivered outstanding response — and new customers!”

Mike Breen |  Product Manager, Video Services
Cox Communicatons, New England

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Contact me.

“Call me to discuss
your next ‘control-beating’
direct mail strategy!”

860-306-2630

Studio at River Highlands
13 Priorwood Gardens
Cromwell CT 06416

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