Demographics Consulting

Demographics Consulting and list selection

Identifying and reaching your strongest demographic target

List selection consulting is integral part of the direct marketing strategy I create for you. I work with the nation’s leading list brokers and proprietary list sources as needed, researching and comparing the available list segments to determine selections with the highest potential ROI.

Direct Marketing list selection and list refinement to maximize ROI

Buying a direct marketing list—and making certain you get what you pay for—can be a bit daunting. Will a compiled, response or survey-based list best provide the best prospects? Will there be prospect duplicates in the lists? Is the list information current and up to the latest U.S. Postal delivery standards? I can help manage your list selection, ensuring merge-purge to eliminate duplicates, and ensuring the list is postal-optimized according to the most recent CASS Certification.

Direct Mail List Consulting expands your options

Working as your mailing list partner, I research your list options using multiple sources. And because I work with multiple list brokers and list managers, your choices are never limited to the lists owned or managed by a single vendor. Your final list selection is always unbiased and compiled in your best interest.

Consulting that monitors list health and list refresh

As your marketing list selection partner, I monitor crucial factors that can affect your mailing list success, including “monthly hotline” list counts that indicate how many new and fresh-to-market records are added monthly. This number, although small, represents a group that doesn’t suffer from response fatigue due to “over-marketing.”

List selection monitors list usage

My List Selection Consulting includes a review of companies that have used the lists being considered. Were the companies competitors? What was their offer? And did they go beyond test phase to roll-out phase through continuance with the list. If so, the list may represent value—and a confirmed market you want are share of through there new, fresh, and strategically-competitive offer I will create for you.

Contact KROHA now—
benefit from experienced Demographics Consulting!