Continuity Program Consulting

Continuity Program strategies that stay one step ahead of customer actions

Strategies that motivate positive initial and ongoing response

Continuity Program Consulting I offer considers the unique offer dynamics needed for strong customer retention throughout the duration of a program. Serving as your Continuity Marketing partner, I begin by confirming the effectiveness of initial and ongoing strategies to maintain customer interest throughout the fulfillment lifecycle.

Continuity Program positioning strategies that consider the “big picture”

I have performed as both a Product Packager (developer) and a Marketing Agency for new and existing Continuity Program clients. This experience has revealed behavior-influencing factors that need to be considered— beginning with program positioning. My involvement helps maintain strategy-conforming focus for all program elements for maximum prospect retention.

Continuity Marketing Consulting includes:

• • Program strategy and development
  • Program positioning
  • Offer positioning
  • Incentive and “freemium” guidance
  • Integrated initial and ongoing marketing

Continuity Marketing strategies help ensure optimum response

With program positioning defined, I will formulate a marketing strategy that details prospect offers and guides marketing direction. I have experienced first-hand how hard offers, soft offers, guarantees, testimonials, free samples, and more can impact outcome. My continuity marketing experience becomes your experience, helping to avoid the common pitfall many continuity marketers make in creating programs that are too “front-end loaded.” Generating more up-front conversions — and also “better conversions” that stay with your continuity program longer — are what I focus on.

Contact KROHA now —
improve customer retention through Continuity Program Consulting!