Direct Mail Design

Mail Design that delivers visual impact

Mail Design that combines structured composition and marketing science

Direct Mail Design from KROHA combines reader-focused visual composition with the science of direct marketing. The postcards, self mailers, and multi-component packages I create incorporate time-proven best practices for delivering visual impact that resonates with your targeted recipients.

Mailing Design solutions that stands out

My Direct Mail campaigns are easy to pick out—because they stand out. I approach design as an assembly of communication elements that collectively convey and support your message. Readable typography, engaging imagery, visually descriptive photography, and proven direct marketing elements work together to generate intentional viewer response.

Direct Mail that performs stronger and longer

Design solutions I formulate focus on delivering impact right from the first mailing. And also in follow-up mailings. Because versioning for re-mailing or testing may be a future requirement, I make certain variables are created in a way that makes them easy and economical to revise. I also make certain versioning yields message delivery consistency so that testing results are never contaminated by unexpected design variables.

KROHA Direct Mail Design advantages:

  • Direct Mail typography that delivers scan/skim/read/digest readability
  • Mailing package formats appropriate for your offer and demographic
  • Professional, prioritized composition forged through disciplined fine-art training
  • Targeted graphic style that resonates with your audience
  • Imagery that works in lock-step with copy and message strategy

Contact Kroha today —
get impact-delivering Direct Mail Design!

Case Study :001

COX Communications

Case Study :002

Disney Books by Mail

Case Study :003

CIGNA Healthcare

“I invite you to view more
of my direct mail campaigns”

“I highly recommend “KROHA”...

the campaigns Dave created for us were done in less time, at less cost, and produced excellent results.”

Marketing Director | Cigna Healthcare

“We used “KROHA” for innovative new ideas.

Every job was delivered with enthusiasm, professional service, dynamic creative thinking, and a true understanding of direct marketing fundamentals.”

Glenn Peters | Senior VP/Creative, Grolier Books

KROHA Direct Mail provided turnkey services...

from marketing strategy through creative and lettershop— all on schedule and within budget. A true pleasure to work with, their efforts generated great results!”

Mary Setney |  Marketing Administrator
Cablevision of Cleveland, Cleveland Ohio


“Dave and team combined out-of-the-box thinking...

with sound direct marketing strategies that surpassed our control package— and our expectations. KROHA Direct Mail’s results completely changed or marketing approach for membership solicitation and donations, helping us to achieve double digit annual growth.”

Kenny Mendez, C.O./Financial Officer
Trout Unlimited, Arlington VA

“An over-crowded marketplace required direct marketing that was different...

dynamic, and most importantly, that worked. The crew at Kroha Direct Mail came through with creative that was refreshingly engaging and effective.”

Laurie Hilliard | Promotional Director
Readers Digest Young Families, Pleasnantville, NY

“Daves campaignms reflected fresh ideas…

Always produced on time and accurately, Kroha Direct Mail campaigns delivered outstanding response — and new customers!”

Mike Breen |  Product Manager, Video Services
Cox Communicatons, New England

Contact me.

“Call me to discuss
your next ‘control-beating’
direct mail strategy!”

860-306-2630

Studio at River Highlands
13 Priorwood Gardens
Cromwell CT 06416

Prefer to email? This form makes it easy!