Direct Mail Copywriting

If you are looking for an effective direct mail writer, then I guess past accomplishments are an important consideration

I have proven time and again the behavior-changing power of strategically written content. For decades, I have been the “secret weapon” of many respected direct marketing companies. Most coming to me as a referral from past clients that hired me to “beat their control…”

Disney looked to KROHA to craft the majority of direct mail and direct marketing ads they deployed to launch their expansion into publishing through a new division — Disney’s Books By Mail.

CIGNA HealthCare contracted with KROHA to write and design efforts to test ahead-to-head against campaigns from by their agency of record (one of the world’s largest direct mail firms). Our efforts out-performed—leading to a multi-year contract to help market their CIGNA Healthcare for Seniors Medicare-Risk product.

Cox Communications hired me to write and create a package to be mailed to a “fatigued list” that repeatedly said “no” to cable TV. That is, until those prospects received my direct mail package. That success led to our being hired to help launch Cox’s new broadband services throughout Connecticut, New England, and beyond.

To view more successes, visit my Direct Mail Portfolio.

Past accomplishments are important. But not as important as
the 3 benefits I promise for you:

1. My Direct Mail Copywriting will “work hard” for you (and so will I).
The direct mail writing solutions I create for you will perform through a disciplined message structure that combines data science analysis, insightful offer strategies, and  focused, apropriate message styles. I write to improve performance — not creatively impress. And so “creativity” is used only as a tool to support and enhance outcome.

2. My Copywriting will make designing your package easier.
My copywriting follows a strategy that guides both copy and design. Because a picture really is worth a thousand words, my writing includes concise image direction to ensure graphics exist to story-tell and embellish message.

3. My Copywriting approach will make the creative process efficient, fair, and more enjoyable.
I strive to deliver friendly, collaborative service that considers your knowledge, input, and campaign budget. You’ll appreciate how my integrated approach can save time and cost by making the process more efficient. You’ll appreciate even more how this team-spirited process can improve results.

To that end, I invite you to call me. If I can help with your copywriting needs, we’ll both know after a short but concise discussion. And if I can’t, I’ll gladly refer you to another capable direct mail writer.

I hope to hear from you!

Contact KROHA today —
get “winning” Direct Mail Copywriting