KROHA Direct Mail Advantages
Experience, Service, Price… Results
Experience: 40+ years of winning direct mail
KROHA Direct Mail offers a consoludated presentation of my direct mail expertise. I deliver experience-backed guidance, savvy direct mail strategies, and performance-boosting creative solutions.
Time and again, my focused packages and campaigns have improved results to become benchmark “controls” for clients nationwide. Always on time. Always within budget. And always through team-spirited service that positions me as a true extension of a company — or a company’s marketing team.
Years of concept testing, refining, and re-testing has given me invaluable insight for avoiding performance-suppressing (and costly) campaign mistakes. My strategies and creative solutions always reflect a keen understanding of why prospects respond — and just as important — why they don’t.
Service: team-spirited, resourceful, and turnkey
The Direct Mail Advantages I offer include streamlined, one-on-one service that eliminates the “red-tape” often found with larger agencies. I combine my skill-sets with the specialty talents of industry-leading alliances if and when needed to ensure project success.
In-House Service Strengths:
Price: converting your marketing spend into a higher-yielding marketing investment
The virtual consultancy business model of KROHA allows me to offer more competitive rates, and ensures you receive (and only pay for) the targeted expertise needed. I generate my revenue through the creation of winning campaigns — not through agency mark-ups or commissions.
I can help save you money, and also realize more from the funds you invest.
Results: the byproduct of a strategically created campaign
My track record in creating effective direct mail comes through a disciplined approach that begins with sound data analysis. It’s a pathway to success that I am confident ion and ready to share with you.
Depending on where you are in the campaign process, I may start by analyzing or defining your business position, product USPs, offer, market targets, response goals, and also your competition’s.
Collectively, this information allows me to create a competitive guiding strategy that properly integrates all elements. This includes list selection, offer, message tone, graphic style, dimensional format, incentive premium, mailing window, and preferred fulfillment process.
The result is improved ROI— measured by increased response and prospect conversion.
Why Dave Kroha
Bio
I have owned and managed KROHA Direct Mail / KROHA Creative (under various brand iterations) since 1984. Over the years, staying in sync with technology and media trends has required my staying extremely adaptive and agile.
But while the “hows” of communicating to prospects and customers are ever-changing, the building-block fundamentals — the “whats” that comprise sound direct marketing communications — really have not. Now more than ever, the “power of direct marketing principals” can and should be integrated into any media where defined, measurable response is an objective. It is my ability to harness these principals that guides (and sets-apart) the marketing and branding solutions I produce.
I have been invited to share direct marketing insights at numerous seminars and industry events. Even won a few industry “performance ’ awards along the way. But earning “pat-on-the-back” awards has never been my goal.
The only award I pursue is client satisfaction. The kind that comes from boosting performance to beat benchmark “control” campaigns, on or below budget.
CAREER TIMELINE
1980: Xerox Education Publications/Field Publications
A degree from the Boston University School of Fine Arts led to my being hired as a direct mail designer at Xerox Education Publications/Field Publications in Middletown, Connecticut.
1984: Katz & Kroha Advertising
Co-launched Katz & Kroha, a full-service Direct Marketing agency. Clients included IDG Communications, Personal Computing, The American Red Cross, Prentice Hall, Business & Legal Reports, GMH Marketing, United Cable Television, Xerox Educational Publications, Garlinghouse, QNP, and more.
1987: Kroha Associates, Inc.
Launched Kroha Associates— an advertising/marketing firm offering direct response plus branding and product development. Key Clients included Atlas Editions, Field Publications, Disney, The American Heart Association, CT Chapter, RR Donnelley, Trout Unlimited, Cox Communications, Oxford Health Care.
1998: Caring Grandparents of America
While operating Kroha Associates, I partnered with former a Disney V.P. to form an affinity marketing company called Caring Grandparents of America. Purchased by Dial America, Inc. after one year in business.
2002: Kroha Direct Inc.
Rebranded Kroha Associates to Kroha Direct to reflect renewed focus on direct response marketing. Key Clients included CIGNA Health Care, Cox Communications, Petruzelo Insurance, Truebro, Syn-Mar Products, Oxford HealthCare, Optimum TV, NUMA Publishing.
2005: Arrowhead Direct
Rebranded Kroha Direct as Arrowhead Direct, an independent creative services division of The Arrowhead Group. (A three-company partnership comprised of a commercial printer, a lettershop, and Kroha Direct.)
2007: iiCREATiVE, Inc.
Dissolved Arrowhead Group, partnered with a local IT company, and formed iiCREATiVE, Inc. Key Clients included CIBA; Dymotek, Westerbeke Generators, NETAAC (New England Trade Adjustment Assistance Center); St. Francis HealthCare Partners; MTA Benefits; Tunxis Plantation.
2015: Kroha Direct
Ended iiCREATiVE partnership and returned to Kroha Direct brand, operating as a virtual multi-media marketing & branding agency. Key Clients included Advanced Cosmetic Dentistry, Bobbex Inc., The Danbury Mint, Summit Plating, New Britain EMS Academy, Chiromark, CED Services, Coastal Hair Transplant, MARN Inc., Palladin Precision Product, Catalyst Health Fitness, Independent Plating, Worcester Manufacturing.
2021: KROHA Creative/Kroha Direct Mail
Launched KROHA Creative LLC with a concentration on providing senior level consulting, strategies, creative execution and production management. Also launched the KROHA Direct Mail website as a way to showcase the considerable direct marketing advantages that my nexperience in this sector provides.
Case Study :001
COX Communications
Case Study :002
Disney Books by Mail
Case Study :003
CIGNA Healthcare
“I invite you to view more
of my direct mail campaigns”
Contact me.
“Call me to discuss
your next ‘control-beating’
direct mail strategy!”
860-306-2630
Studio at River Highlands
13 Priorwood Gardens
Cromwell CT 06416
Prefer to email? This form makes it easy!