Positioning Strategy Consulting

Guiding brand and product presentation

Taking the guesswork out of how to best convey your business value

Marketing Consulting from KROHA focuses on helping your direct marketing campaigns launch and “soar” to deliver benchmark performance.

However, in order to elevate response, we first need to clearly define your position in the marketplace. So my consulting often begins with an analysis of your business and market sector to identify three important factors:

1. How your product and company are (or should be) presented

Is what you are offering a “need” — or a “want.” Is it uncommon – or abundant? Is your offering understood, or a new concept? I will help identify and these elements to establish a sales “tone and voice” that your prospects will be most receptive to.

2. How your product and company are currently perceived

Are there preexisting notions about your product, company, or industry that could boost or suppress response? Understanding and addressing existing mindsets is an important part of formulating effective engagement tactics to boost response.

3. Your most marketable USPs (Unique Selling Propositions)

What are the advantages your product and/or offer present over competition? Does your product or service represent a better or more inclusive value? Is what you offer more attractive, space-saving, or user-friendly? Is it cheaper or include a preferred guarantee? Identifying and effectively communicating your USPs is a critical part of positioning in direct response maketing.

Contact KROHA now —
benefit from savvy Positioning Strategy Consulting!