Speaking Directly
Direct Mail News Blog
Direct Mail Anatomy, PART 1: Outer Envelope
“The OE” is part 1 of a 6-part series that examines the purpose, structure, and value of each element in a typical, multi-component direct mail package. Because direct mail SHOULD BE viewed as a highly personal communication, this series offers an analogy that...
Future Post #3
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Future #2 Post to Come
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