The Outer Envelope reveals the immense importance of this simple but critical marketing element. This is part 1 in a 6-part series detailing the focused role each component plays in a typical, multi-piece direct mail package. To help better explain these roles, this...

The Brochure examines the multi-task responsibility of brochures in a direct mail packages. This is part 4 in a 6-part series detailing the focused role each component plays in a typical, multi-piece direct mail package. To help better explain these roles, this series...

The Sales Letter explains how this element looks to establish an important “customer connection.” This It is part 3 in a 6-part series detailing the focused role each component plays in a typical, multi-piece direct mail package. To help better explain these roles,...

The Pub Note examines the purpose of this small but response-boosting element. It is part 4 in a 6-part series detailing the focused role of each component in a typical, multi-piece direct mail package. To help explain these concepts, this series draws a comparison...