Direct Mail Consulting

Direct Mail Consulting: analysis and strategies for planned success

Direct Mail Consulting from KROHA ensures you chart a course toward response success. And in fact predicts if success is even an obtainable option.

As costs associated with lists, printing, mailing services, and postage continue to rise, it is imperative that mail campaigns be strategically planned, developed, and integrated to fully utilize the advantages this media can offer.

Digital communications have also changed the the way prospects investigate and buy. So it is important to understand how to properly integrate mail with your digital efforts to deliver unified messaging and enhanced response.

My first goal as your Direct Marketing Consultant is to arrive at a multi-part blueprint that will help direct, evaluate, produce, deploy, and integrate all your direct mail initiatives.

KROHA Direct Mail Consulting:

    POSITIONING STRATEGY

    OFFER STRATEGY

    DEMOGRAPHICS STRATEGY

    CREATIVE STRATEGY

    FORMAT STRATEGY

    CONTINUITY STRATEGY

    Contact “KROHA” now
    benefit from seasoned Marketing Consulting!

    Case Study :001

    COX Communications

    Case Study :002

    Disney Books by Mail

    Case Study :003

    CIGNA Healthcare

    “I invite you to view more
    of my direct mail campaigns”

    “I highly recommend “KROHA”...

    the campaigns Dave created for us were done in less time, at less cost, and produced excellent results.”

    Marketing Director | Cigna Healthcare

    “We used “KROHA” for innovative new ideas.

    Every job was delivered with enthusiasm, professional service, dynamic creative thinking, and a true understanding of direct marketing fundamentals.”

    Glenn Peters | Senior VP/Creative, Grolier Books

    KROHA Direct Mail provided turnkey services...

    from marketing strategy through creative and lettershop— all on schedule and within budget. A true pleasure to work with, their efforts generated great results!”

    Mary Setney |  Marketing Administrator
    Cablevision of Cleveland, Cleveland Ohio


    “Dave and team combined out-of-the-box thinking...

    with sound direct marketing strategies that surpassed our control package— and our expectations. KROHA Direct Mail’s results completely changed or marketing approach for membership solicitation and donations, helping us to achieve double digit annual growth.”

    Kenny Mendez, C.O./Financial Officer
    Trout Unlimited, Arlington VA

    “An over-crowded marketplace required direct marketing that was different...

    dynamic, and most importantly, that worked. The crew at Kroha Direct Mail came through with creative that was refreshingly engaging and effective.”

    Laurie Hilliard | Promotional Director
    Readers Digest Young Families, Pleasnantville, NY

    “Daves campaignms reflected fresh ideas…

    Always produced on time and accurately, Kroha Direct Mail campaigns delivered outstanding response — and new customers!”

    Mike Breen |  Product Manager, Video Services
    Cox Communicatons, New England

    Contact me.

    “Call me to discuss
    your next ‘control-beating’
    direct mail strategy!”

    860-306-2630

    Studio at River Highlands
    13 Priorwood Gardens
    Cromwell CT 06416

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