Marketing Offer Consulting

Direct Marketing Offer Strategies

Marketing Offer Strategies that set your direct mail apart

Direct Marketing Offer Strategy Consulting is one of the most valuable services I provide. That’s because offer structure is at the heart of what sets “direct” apart from other marketing disciplines. Without a sound Offer Strategy, direct mail loses its purpose, becoming an ineffective and costly ad campaign.

The equation for direct mail success contains 3 critical elements: List, Creative, and Offer.
The breakdown of their importance is as follows:

• • Creative = 10%
    
  • List = 45%
    
  • Offer Strategy = 45%
    

However — To achieve success, a sum of 100% is required, meaning:

• • List must represent prospects strongly aligned with your product/offer
  • Offer strategy must compel reasonable, measurable, value-delivering action
  • Creative execution must effectively communicate message strategy

Offer-strategy advantages

I understand how to put the above equation to work for you with insightful list acquisition, enticing offer etrategies, and engaging, focused creative. Depending on your program need, a “reasonable” response might be a sale, an information inquiry, an in-person visit, an agreement to accept a free trial or sample, and more.

Common Offer Strategies:

• • Pricing offers
  • Discount offers
  • Time-sensitive offers strategies
  • Long-term/short-term value offers
  • Continuity program incentive offers
  • Premium and “freemium” offers
  • Exclusivity offers
  • Sweepstakes and contest associated offers
  • Digital engagement offers

Contact KROHA now —
benefit from strategic Marketing Offer Consulting!