Direct Mail Anatomy, PART 1: Outer Envelope

Direct Mail Anatomy, PART 1: Outer Envelope

“The OE” is part 1 of a 6-part series that examines the purpose, structure, and value of each element in a typical, multi-component direct mail package. Because direct mail SHOULD BE viewed as a highly personal communication, this series offers an analogy that...
Future Post #3

Future Post #3

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Future #2 Post to Come

Future #2 Post to Come

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